The Marketing Team
The team had both traditional and digital Marketers.
Traditional Marketer
Traditional Marketers are primarily offline focused creating new designs, POS and print materials for both us and our dealer partners. They are also responsible to try and get new dealerships on board through engaging and eye catching marketing campaigns.
Our Traditional Marketers work closely with our Sales Team to ensure the dealers' needs are met and to ultimately drive more business for them and us. To succeed in this role you need to be creative, have an eye for design, an ability to understand return on investment and be able to bring your ideas to life.
Digital Marketer
Our Digital Marketing role works on all aspects of our online business and have responsibility for improving our online presence in all areas, including our social media channels.
A key skill needed for this role is the ability to review data using tools such as Google analytics on a regular basis, utilising data to guide decisions in the team. Knowledge of SEO, increasing engagement and paid advertising are also valuable for this role.
The Digital Marketing role is highly varied day to day but the main focus is improving our website and attracting more customers to our great products and services.